NEW Dawn EZ-Squeeze bottle there s no flip and no mess. The EZ-Squeeze bottle makes dishwashing fast and easy. Plus Dawn s powerful formula makes for the Easiest Squeeziest Tackle your greasiest clean. From the first squeeze to the last you ll never worry about wasting a drop with Dawn s new EZ-Squeeze bottle. No matter what you've got cooking in the kitchen Dawn dishwashing liquid dish soap will leave your dishes squeaky clean every time.