This rare formula has a centuries-old history of providing natural vitamin E and antioxidants while renewing your hair's cell structure, sealing in shine, and creating lush softness. A precious blend of Moroccan argan oil which instantly penetrates the hair shaft restoring shine and softness while strengthening. Derived from the southwest region of Morocco, argan oil protects from styling heat and UV damage while creating soft, seductive, silky perfection. Apply OGX Shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with OGX Conditioner. For best results, use in conjunction with other OGX products.