As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored.

PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use; This color toning purple shampoo will leave hair shiny
SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
POWERFUL PROTEIN INFUSION: Visibly heal signs of hair damage; Nexxus H4 Complex restores the four signs of hair health: strength, elasticity, shine and moisture; Bring the salon experience home
COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner

purple shampoo

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