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Customers purchasing $25 in participating items using their Rewards Card will receive FREE admission to the Smith’s Ultimate Tailgating Experience at University of Utah home football games printed on the bottom of their receipt. The Ultimate Tailgate Experience is located at the Smith’s Tent.

• All purchases must be made in a single transaction, and taxes are NOT included for purposes of reward calculation. Reward calculated after all promotional discounts are applied.
• ONE (1) FREE admission will be granted for every $25 in participating items purchased, and admissions will increase incrementally for each additional $25 spent (i.e. $50 in participating items earns 2 admissions, etc.).
• Tailgate admission, along with eligible event, will be printed on the bottom of your receipt. Receipt admission is only good for the next eligible game.
• Events begin 3 hours before kickoff, and entry is limited to the first 1,500 guests. Persons under 15 enter free with qualifying adult.
• Customers CANNOT purchase a ticket to the tailgate at the event. Only qualifying receipts may be used to gain admittance.
• Game tickets and parking are NOT included.