You don't have to be tied down to just one look. With Clairol Natural Instincts, you can get commitment-free, semi-permanent hair color (lasts 28 washes). Made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven less damaging* than other hair dyes. So next time you color, try Clairol Natural Instincts hair color.