Colgate Optic White Sparkling Mint Toothpaste is specially designed to help you get a white smile while freshening your breath. It delivers whiter teeth in one week (for best results, use as directed for 4 weeks), and goes beyond surface stain removal to deeply whiten (brushing twice daily for 4 weeks). Its enamel-safe, anti-cavity fluoride formula helps protect teeth from cavities while removing stains for the white, fresh smile you’ve always wanted.