Crayola® Color Change Dual Ended Markers
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Opportunity to introduce transitional products that keep tweens and teens in the franchise longer and helps to stretch their creativity to the next level -Kids 9-12 are graduating from coloring books and core markers into different formats of markers and pencils better positioned for drawing and sketching -Tweens are seeking more serious design tools at a great value -New sleek & sophisticated packaging design has proven appeal to older consumer -Exceeded Crayola norms for purchase interest among moms and kid request among kids 9-12
- Ages 8+
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