You shouldn’t have to choose between clean clothes and a clean planet. Ingredients Matter laundry soap powder is real soap made with coconut oil instead of the petroleum, synthetic ingredients and needless plastic found in many laundry detergents. Third party tested and highly concentrated, our formula combines coconut soap flakes with other simple ingredients to be tough on dirt and stains while still being gentle on fabrics and skin. Why soap? Most synthetic detergents (even the plant-based ones) are made using petroleum, which isn’t great for you or the planet. Soap is the original household cleaner and safe for everything except messes, smells and grime. Ingredients Matter laundry soap is free from petroleum, synthetic fragrances, synthetic preservatives, dyes, parabens, phosphates and optical brighteners. Formulated for HE and washing standard machines, it’s also Safer Choice certified, biodegradable, and Leaping Bunny certified cruelty free. All varieties are dermatologist tested hypoallergenic so they’re ideal for sensitive skin. Thoughtfully packed in recyclable cardboard instead of single use plastic jugs.

• Concentrated laundry soap powder takes care of 72 loads per carton
• Lab-tested formula with proven efficacy against all types of everyday stains
• Dermatologist tested hypoallergenic formula made for sensitive skin
• Free from synthetic fragrances and preservatives, dyes, parabens, phosphates and optical brighteners
• Powerfully cleans in both HE and standard machines